How to Design a Teardrop Banner
Teardrop banners are a great way to get noticed, whether someone's at a job fair, a convention, or really anywhere else where there's a booth that needs to draw in curious members of the crowd. However, designing custom teardrop banners take a bit of thought, and it's important for a company to set out what it wants in advance.
Step 1: Concept
The first thing a business or individual needs to do is come up with a few different designs for teardrop signs. These designs should incorporation text, but they should also use eye-catching graphics in full color. Black and white banners, while they can be made, don't tend to draw the eye when people are walking past. The goal for banner signs is to pop out and make people walking by stop, not to fade into the background as just one more scale on the wall.
Ideally, the concept for a banner needs to be colorful, it needs to impact the audience, and it needs to be recognizable from far away. Think of it like a book cover; it needs to be something viewers can recognize instantly from a distance. The design shouldn't be overly busy, as the different elements will just blend together into a mess. Use simple designs, and contrasting colors to make sure that people see it coming. Lastly, plan for a double-sided print so that the teardrop signs can be seen either coming or going.
Step 2: Layout
Once the concept has been designed, the next step is to see what it looks like on a custom banner. The original idea may have to be modified to fit, or due to the shape of the banner, it may need to be altered slightly. Only once the design has been put onto a banner and the creator has seen a preview should the next step be taken.
Step 3: Sample Printing
Custom teardrop banners should always get a test print to make sure that the finished product looks just like what the customer was expecting. This "test" print needs to be figured into the design budget, especially in the event that the individuals who commissioned the banner to feel it needs to be changed. Several, individual prints might need to be made before the client is completely satisfied with the appearance of the banners and a bigger, bulk order can be put in if that's necessary.
Once a banner has been printed and the client is satisfied with the way it looks, the process is done for the time being. However, it's important to remember that marketing is a never-ending process and that sooner rather than later it might be time to change up the design to attract more people. On the other hand, if the initial banner is well-received, then that design might become a trademark for an individual or a business. There's no reason to upset the balance by changing a good thing, and if the initial banner is all one hoped then the design should be kept.