{"id":1100,"date":"2023-10-23T08:48:04","date_gmt":"2023-10-23T08:48:04","guid":{"rendered":"http:\/\/mywebprovider.com\/lushbanners\/?p=1100"},"modified":"2026-03-27T10:10:47","modified_gmt":"2026-03-27T10:10:47","slug":"importance-of-good-communication-during-and-after-trade-shows","status":"publish","type":"post","link":"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/","title":{"rendered":"The Importance of Good Communication During &#038; After Trade Shows"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1100\" class=\"elementor elementor-1100\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60052a1 e-flex e-con-boxed e-con e-parent\" data-id=\"60052a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32443a5 e-con-full e-flex e-con e-child\" data-id=\"32443a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a310260 elementor-widget elementor-widget-image\" data-id=\"a310260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lushbanners.com\/32-trade-show-tips-to-attract-more-visitors\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip14-1024x1024.webp\" class=\"attachment-large size-large wp-image-696\" alt=\"1. Go Beyond the Buzz With Effective Trade Show Communications\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip14-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip14-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip14-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip14-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip14.webp 1201w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ae0d09 e-con-full e-flex e-con e-child\" data-id=\"1ae0d09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bde248 elementor-widget elementor-widget-heading\" data-id=\"3bde248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#1_Go_Beyond_the_Buzz_With_Effective_Trade_Show_Communications\" >1. Go Beyond the Buzz With Effective Trade Show Communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#2_The_Pre-Show_Preparation_Phase\" >2. The Pre-Show Preparation Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#3_Communications_During_the_Trade_Show\" >3. Communications During the Trade Show<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#4_Post-Trade_Show_Follow-Up\" >4. Post-Trade Show Follow-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#5_Measuring_and_Analyzing_Communication_Success\" >5. Measuring and Analyzing Communication Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#6_Best_Practices_for_Long-Term_Relationship_Building\" >6. Best Practices for Long-Term Relationship Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1_Go_Beyond_the_Buzz_With_Effective_Trade_Show_Communications\"><\/span>1. Go Beyond the Buzz With Effective Trade Show Communications<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a7042 elementor-widget elementor-widget-text-editor\" data-id=\"16a7042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trade shows, exhibits, conventions, and expos are marketplaces based on the business model of Islamic bazaar culture in the 7th century. In essence, these events create temporary hubs of commercial activity where brands and businesses can promote products and services, engage in networking, and extend their reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e13593e e-flex e-con-boxed e-con e-parent\" data-id=\"e13593e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45d850b elementor-widget elementor-widget-text-editor\" data-id=\"45d850b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At a time when many brand managers and business owners focus their promotion efforts on search engine optimization and online marketing, the significance of trade show planning cannot be ignored. The opportunities that can be created with trade show exhibits range from branding to marketing and from lead generation to research.<\/p><p>Communications are at the heart of trade show events. In the traditional bazaars of Morocco, seasoned traders do not worry about days when they don&#8217;t sell anything; they are more concerned about days when they don&#8217;t make any new connections. As an exhibitor, most of the tradeshow tips you receive will be related to managing event communications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82ed371 e-flex e-con-boxed e-con e-parent\" data-id=\"82ed371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a3e637 e-con-full e-flex e-con e-child\" data-id=\"7a3e637\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f19716b elementor-widget elementor-widget-heading\" data-id=\"f19716b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2_The_Pre-Show_Preparation_Phase\"><\/span>2. The Pre-Show Preparation Phase<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0023a9 elementor-widget elementor-widget-text-editor\" data-id=\"b0023a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most exhibitors focus on the communications that unfold during the event; they don&#8217;t think much about how they should be approached before and after. Setting clear goals, drafting a plan, and designating communications roles should be done before shopping for trade show displays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4009472 e-con-full e-flex e-con e-child\" data-id=\"4009472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1527c09 elementor-widget elementor-widget-image\" data-id=\"1527c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/step-2.webp\" class=\"attachment-large size-large wp-image-698\" alt=\"2. The Pre-Show Preparation Phase\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/step-2.webp 900w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/step-2-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/step-2-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/step-2-768x768.webp 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a159fd7 e-flex e-con-boxed e-con e-parent\" data-id=\"a159fd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aab778 elementor-widget elementor-widget-text-editor\" data-id=\"7aab778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we talk about\u00a0<a href=\"https:\/\/lushbanners.com\/32-trade-show-tips-to-attract-more-visitors\">recommended trade show best practices<\/a>, some of the most crucial are related to making good impressions, qualifying leads, gathering feedback, and nurturing relationships. These practices tie into event communications, and your plan should contemplate them from the moment you decide to reserve a trade show spot.<\/p><p>Make sure you can answer these questions:<\/p><ol><li><p>How would you let prospective customers know that you will be at an event?<\/p><\/li><li><p>What should the message be?<\/p><\/li><li><p>Who will deliver it? Who will be in charge of post-event communications?<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9065efe e-flex e-con-boxed e-con e-parent\" data-id=\"9065efe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e1a345c e-con-full e-flex e-con e-child\" data-id=\"e1a345c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce3bcd elementor-widget elementor-widget-image\" data-id=\"6ce3bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip23-1024x1024.webp\" class=\"attachment-large size-large wp-image-699\" alt=\"3. Communications During the Trade Show\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip23-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip23-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip23-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip23-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip23.webp 1201w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe604b4 e-con-full e-flex e-con e-child\" data-id=\"fe604b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e460271 elementor-widget elementor-widget-heading\" data-id=\"e460271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3_Communications_During_the_Trade_Show\"><\/span>3. Communications During the Trade Show<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c4bdf elementor-widget elementor-widget-text-editor\" data-id=\"e2c4bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The event is your moment to shine; it is when you want to practice effective booth communications by engaging with attendees, presenting your products and services, networking, and collecting quality leads. In the section above we went over how to prepare for a trade show in terms of communications; for this section, we will assume that your team members are aware of what their roles will be during the event, both onsite and at the office.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b5a0db e-flex e-con-boxed e-con e-parent\" data-id=\"7b5a0db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92904b2 e-con-full e-flex e-con e-child\" data-id=\"92904b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d743d elementor-widget elementor-widget-text-editor\" data-id=\"83d743d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Networking<\/strong><\/p><p>The adoption of LED displays in trade show exhibits offers a host of advantages for both exhibitors and attendees, making it a win-win proposition.<\/p><p>For exhibitors, LED displays provide an unprecedented opportunity to convey their brand story and showcase products or services in ways that are engaging and memorable. These displays can be customized to match the brand&#8217;s aesthetics and messaging, creating a cohesive and visually appealing booth. Additionally, LED displays can incorporate interactive elements, enabling attendees to actively engage with the content, further enhancing the exhibitor&#8217;s ability to connect with potential customers. Moreover, LED displays are highly adaptable, allowing exhibitors to update content in real-time to cater to different audiences or adapt to changing circumstances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-020aabc e-con-full e-flex e-con e-child\" data-id=\"020aabc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3cf64a elementor-widget elementor-widget-image\" data-id=\"d3cf64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/networking-1024x1024.webp\" class=\"attachment-large size-large wp-image-701\" alt=\"Networking\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/networking-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/networking-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/networking-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/networking-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/networking.webp 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-727ad66 e-flex e-con-boxed e-con e-parent\" data-id=\"727ad66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae5ed6 elementor-widget elementor-widget-text-editor\" data-id=\"8ae5ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attendees, on the other hand, benefit from LED displays by experiencing trade shows in a more immersive and captivating manner. These displays create a visually stimulating environment that draws attendees into the exhibitor&#8217;s world, making the exhibit visit not just informative but also enjoyable. Attendees can interact with the displays, learn about products or services in an engaging way, and leave the trade show with a memorable and positive impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bc0d24 e-flex e-con-boxed e-con e-parent\" data-id=\"0bc0d24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2bdec6c e-con-full e-flex e-con e-child\" data-id=\"2bdec6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2e804 elementor-widget elementor-widget-image\" data-id=\"3f2e804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/digital-communication-1024x1024.webp\" class=\"attachment-large size-large wp-image-704\" alt=\"Using Digital Communication Tools\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/digital-communication-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/digital-communication-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/digital-communication-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/digital-communication-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/digital-communication.webp 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dfff12 e-con-full e-flex e-con e-child\" data-id=\"7dfff12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d9488 elementor-widget elementor-widget-text-editor\" data-id=\"31d9488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Using Digital Communication Tools<\/strong><\/p><p>In-person communications rule during expos and business fairs, but this does not mean you should put your digital channels on pause. Social media updates about your participation as an exhibitor should be posted before, during, and after the event. Don&#8217;t forget about options such as live video streaming and virtual conferences; keep in mind that not everyone who wants to attend the event and visit your booth will be able to make it. If you can benefit just a few prospects who wanted to attend but settled for live streaming, the effort would have been worth it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b75bc e-flex e-con-boxed e-con e-parent\" data-id=\"83b75bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d719edf elementor-widget elementor-widget-text-editor\" data-id=\"d719edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Try to leave SMS and email channels open during the event, particularly if you are in the B2B segment. See if you can get someone to handle text communications back at the office during the trade show; otherwise, set up an autoresponder routine that includes a message indicating where the event is held and when you will be able to respond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1e0b1 e-flex e-con-boxed e-con e-parent\" data-id=\"9c1e0b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6711b0 e-con-full e-flex e-con e-child\" data-id=\"f6711b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe2a4c elementor-widget elementor-widget-heading\" data-id=\"dfe2a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"4_Post-Trade_Show_Follow-Up\"><\/span>4. Post-Trade Show Follow-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08a9bb elementor-widget elementor-widget-text-editor\" data-id=\"f08a9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even the most elaborate custom trade show displays will never be as effective as prompt follow-up communications right after wrapping up an event. Any commitments you may have made during the event need to be given priority because the reputation of your brand will be on the line.<\/p><p>A good way to start is by sorting and prioritizing the leads you collected. At the top of your priority list should be the contacts to whom your trade show communications team made specific promises. The rest of the leads should be handled through a personalized follow-up process. You can get in touch with most B2B leads through email campaigns; the goal is to thank them for the connection and let them know you are there. For the most promising leads, you may want to turn up the etiquette and send thank-you notes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc92bb e-con-full e-flex e-con e-child\" data-id=\"3cc92bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d803dd elementor-widget elementor-widget-image\" data-id=\"4d803dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip12-1024x1024.webp\" class=\"attachment-large size-large wp-image-705\" alt=\"Follow up on leads!\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip12-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip12-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip12-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip12-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/blog_icons_tip12.webp 1201w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5293a8c e-flex e-con-boxed e-con e-parent\" data-id=\"5293a8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e05599 elementor-widget elementor-widget-text-editor\" data-id=\"7e05599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each piece of post-event communications should include a call-to-action message. Let&#8217;s say you distribute high-end materials for interior construction finishing; if among the leads you collected there&#8217;s an interior designer who seems like a promising client, your thank-you note should include an invitation to set up a voice call or a video conference. The leads on your email list should also get a CTA paragraph encouraging them to either visit your website or follow your social media profiles.<br \/><br \/>Needless to say, each lead generated during an expo should be entered into your company&#8217;s active CRM system right after the event; do not set this aside for a later time, and be sure to include it as a to-do item in your trade show communications plan. All modern CRM systems have automated tasks such as email campaigns that make it easy to stay in touch with new leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b12c40 e-flex e-con-boxed e-con e-parent\" data-id=\"4b12c40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d8bbc2f e-con-full e-flex e-con e-child\" data-id=\"d8bbc2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3b9bd elementor-widget elementor-widget-image\" data-id=\"9e3b9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/analysis-1024x1024.webp\" class=\"attachment-large size-large wp-image-707\" alt=\"5. Measuring and Analyzing Communication Success\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/analysis-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/analysis-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/analysis-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/analysis-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/analysis.webp 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6d6ddb e-con-full e-flex e-con e-child\" data-id=\"e6d6ddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca41f4 elementor-widget elementor-widget-heading\" data-id=\"0ca41f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"5_Measuring_and_Analyzing_Communication_Success\"><\/span>5. Measuring and Analyzing Communication Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec2fc8 elementor-widget elementor-widget-text-editor\" data-id=\"aec2fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After taking down your trade show set up and completing your post-event communications, you will want to measure success through key performance indicators (KPIs), feedback from attendees, and the\u00a0<a href=\"https:\/\/lushbanners.com\/maximize-your-trade-show-booth-roi\">evaluation of return on investment<\/a>\u00a0(ROI) based on communication efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-159e5b2 e-flex e-con-boxed e-con e-parent\" data-id=\"159e5b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deebedd elementor-widget elementor-widget-text-editor\" data-id=\"deebedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you operate in the B2B segment, your trade show KPIs are:<\/p><ul><li>Leads<\/li><li>Branding<\/li><li>Engagment<\/li><li>Sales<\/li><\/ul><p>Naturally, you can dig deeper into the KPIs by comparing the cost of\u00a0<a href=\"https:\/\/lushbanners.com\/art-of-successful-trade-show-booth-design\">setting up a custom display<\/a>\u00a0with the cost-per-lead or cost-per-sale; however, you should wait a business quarter to get a more accurate ROI picture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda668f e-flex e-con-boxed e-con e-parent\" data-id=\"bda668f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-805c9be e-con-full e-flex e-con e-child\" data-id=\"805c9be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88c3216 elementor-widget elementor-widget-image\" data-id=\"88c3216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/best-practices-1024x1024.webp\" class=\"attachment-large size-large wp-image-709\" alt=\"6. Best Practices for Long-Term Relationship Building\" srcset=\"https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/best-practices-1024x1024.webp 1024w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/best-practices-300x300.webp 300w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/best-practices-150x150.webp 150w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/best-practices-768x768.webp 768w, https:\/\/lushbanners.com\/blog\/wp-content\/uploads\/2023\/10\/best-practices.webp 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f59f87f e-con-full e-flex e-con e-child\" data-id=\"f59f87f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aa9d9 elementor-widget elementor-widget-heading\" data-id=\"b0aa9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"6_Best_Practices_for_Long-Term_Relationship_Building\"><\/span>6. Best Practices for Long-Term Relationship Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a43e23 elementor-widget elementor-widget-text-editor\" data-id=\"5a43e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always give your trade show connections special consideration; keep in mind that they decided to come to your booth and engage with your team members. You already made that in-person connection that is becoming increasingly elusive, so you are in a good position to nurture trade show leads into customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2823d7 e-flex e-con-boxed e-con e-parent\" data-id=\"b2823d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9eb43 elementor-widget elementor-widget-text-editor\" data-id=\"0f9eb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your CRM is updated with your new leads, you will want to increase brand awareness through periodic communications; keep in mind that brand loyalty begins with awareness. Don&#8217;t forget to invite these leads to future events where you will be an exhibitor again.<\/p><p>Communication is a foundation of trust. When you communicate with your trade show connections regularly and thoughtfully, you will build trust. If you wish to squeeze the most ROI from your presence in the trade show circuit, prioritizing communications should be your guiding business philosophy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963e5c9 elementor-widget elementor-widget-heading\" data-id=\"963e5c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db803f elementor-widget elementor-widget-text-editor\" data-id=\"7db803f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the end, communication is the cornerstone of trust. By consistently and thoughtfully engaging with your trade show connections, you can build trust and ensure the maximum return on investment from your presence on the trade show circuit. Remember, in a world that&#8217;s becoming increasingly digitized, the value of face-to-face interactions and effective trade show communications remains timeless and invaluable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1. Go Beyond the Buzz With Effective Trade Show Communications Trade shows, exhibits, conventions, and expos are marketplaces based on the business model of Islamic bazaar culture in the.<\/p>\n","protected":false},"author":1,"featured_media":321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade Shows: The Importance of Good Communication<\/title>\n<meta name=\"description\" content=\"Lush Banners explores the importance of good communication during and after trade shows to get the most of our trade show experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lushbanners.com\/blog\/importance-of-good-communication-during-and-after-trade-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Good Communication During &amp; 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