Feather banners, also called feather flags, are a must-have when it comes to promoting your business. They are versatile with their variety of shapes and sizes, and they can be used for pretty much any purpose that requires catching people’s attention. If you’re not using feather banners for your business, you’re missing out on a great opportunity.

Read on as we give you some ideas on how to use feather banners to maximize your company’s visibility.

We love feather banners because they can be used for both indoor and outdoor marketing. Here we discuss what feather banners are and how you can use them to effectively promote your business.

What Are Feather Banners?
Let’s start by defining what feather banners actually are. Though the name is a bit confusing, feather flags are NOT actually made of feathers. They are called that because typically they have a distinct feather shape. They are usually made with polyester fabric and printed on using disperse dye ink sublimation that bleeds through the other side of the fabric. This produces a mirror look of your artwork on the other side of your flag. The flag is then attached to a base attachment made with aluminum or fiberglass so that it stays secure and stable during a severe wind or inclement weather.

Why Use Them?
If you want a simple and effective way to attract attention both indoors and outdoors, then feather banners are great for any business, event, or trade show. They are also known by other names, including swooper flags, sail flags, and flutter flags. Business owners love to use them because they are tall and durable. They are also typically made of a waterproof and UV safe polyester material. Along with that, they are compact and easy to use and install.

Besides being made from high-quality materials, the number one reason you should use custom feather flags is branding. When you’re trying to make a statement and create promotional items that will draw customers in, then a well-designed flag is the way to go. Whether it includes your logo or a symbol you use repeatedly, repetition and association have a great impact on your audience.

At Lush Banners, we’ve been the industry leader of feather banners for more than a decade. You can expect only the highest quality custom feather flags at a very affordable price in many sizes. Whatever you need, we can make it happen. Plus, we have free design services that can help you make sure you’re putting your best foot forward.

Choose the Right Location

Now that you know what feather banners are and why you should consider them in your next promotional campaign, the next step is choosing the location. Ideally, you’ll want to install them where there is a lot of foot traffic to hit a large audience. This could mean your entrance, several of them placed on the road leading to your business, and so much more. Not everyone has their location in a great spot, and banner flags are a great way to gain interest and lead the way to your front door or both.

Besides just your retail business, feather banners can be used for events, trade shows, and even various community festivities. Your flags can truly shine here. Use them surrounding your booth, at the entrance of the event, or on the side of the road to attract people to your specific event.

We’ve mainly been discussing choosing the right location for outdoor use, but you can also create indoor specific flags. Maybe you have a special sale inside the mall or are an event center for trade shows. Banner flags are a great eye-catching alternative to standard banners. Plus, you can create flags that can be used multiple times, like “limited time sale” or “we’re open!” and then store them for when you need them the next time.

Feather Banners Design Ideas

While the flag by themselves can already attract attention, it can be twice as effective if you create a design that perfectly conveys your message. There are several things to think about in terms of design, and the first one is color. You’ll want colors that are not only legible from farther distances but are also bright enough to pop.

We think you should start by using the color combinations that include your business colors. Using your logo colors or business color scheme will help create that association that will help customers recognize your brand. You also want them to be bright and eyecatching while also demonstrating that your brand is dependable and trustworthy.

We also think the layout is important. That’s why we have free design services and templates to help you create custom flags that help you fill-up the length of your flag without overcrowding it. You want your message to be short and to the point that can be read quickly. When in doubt, use multiple flags to say more.

Start Your Feather Banners Order Today

At Lush Banners, we make it easy to order high-quality feather banners that are perfectly customized for your business or event. With our industry-leading aviation-grade fiberglass poles and full color, high definition printing with UV resistant inks, what are you waiting for? All of our banners come in a variety of sizes and are available in both single or double-sided options. They are great for both indoor or outdoor use and are 100% customizable. Plus they come with a free rotating spike base and padded carrying bag for your convenience.