{"id":3397,"date":"2020-01-14T11:58:11","date_gmt":"2020-01-14T11:58:11","guid":{"rendered":"http:\/\/mywebprovider.com\/lushbanners\/?p=3397"},"modified":"2026-07-31T05:19:57","modified_gmt":"2026-07-31T05:19:57","slug":"5-things-to-consider-when-planning-a-trade-show","status":"publish","type":"post","link":"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/","title":{"rendered":"5 Things to Consider When Planning a Trade Show"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3397\" class=\"elementor elementor-3397\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3c97e e-flex e-con-boxed e-con e-parent\" data-id=\"1a3c97e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0a60 elementor-widget elementor-widget-text-editor\" data-id=\"44f0a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/#1_Start_Planning_As_Early_As_Possible\" >1. Start Planning As Early As Possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/#2_Ask_for_Design_Assistance\" >2. Ask for Design Assistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/#3_Buy_In_Bulk_For_The_Best_Discount\" >3. Buy In Bulk For The Best Discount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/#4_Leave_a_Margin_For_Error\" >4. Leave a Margin For Error<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/#5_Be_Memorable\" >5. Be Memorable<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Start_Planning_As_Early_As_Possible\"><\/span>1. Start Planning As Early As Possible<span class=\"ez-toc-section-end\"><\/span><\/h4><p>You can never start planning too early. A lot goes into developing a trade show plan, such as design, strategy, preparing presentations and so much more. In fact, it would be wise to add a section for events to your annual marketing plan. We suggest you start planning 5-6 months ahead for trade shows and 2-3 months ahead for big events. Some display companies such as Lush Banners can help you with show budgeting as they offer free annual planning for enterprises.<\/p><h4><span class=\"ez-toc-section\" id=\"2_Ask_for_Design_Assistance\"><\/span>2. Ask for Design Assistance<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Design is often the most time-consuming part of the planning process. When designing, consider your target audience and tailor your booth space to best meet their needs and wants. Trade show exhibits that have been carefully thought out will be uniform in their messaging and design all the way from the trade show displays themselves, down to the marketing materials. You will want to make sure that all of your design artwork files are in a vector used format and that the colors are correctly matched for large format printing. Above all, make sure your exhibit design stands out from the crowd and clearly represents your company\u2019s values and offerings. Lush Banners is a great resource as they also offer free professional design services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8e886 elementor-widget elementor-widget-image\" data-id=\"4f8e886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/lushbanners.com\/learning-hub\/wp-content\/uploads\/2020\/01\/5-Tips-On-Preparing-For-Your-Trade-Show-Event.jpeg\" class=\"attachment-full size-full wp-image-3401\" alt=\"1. Start Planning As Early As Possible\" srcset=\"https:\/\/lushbanners.com\/learning-hub\/wp-content\/uploads\/2020\/01\/5-Tips-On-Preparing-For-Your-Trade-Show-Event.jpeg 800w, https:\/\/lushbanners.com\/learning-hub\/wp-content\/uploads\/2020\/01\/5-Tips-On-Preparing-For-Your-Trade-Show-Event-300x150.jpeg 300w, https:\/\/lushbanners.com\/learning-hub\/wp-content\/uploads\/2020\/01\/5-Tips-On-Preparing-For-Your-Trade-Show-Event-768x384.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0c0e1 elementor-widget elementor-widget-text-editor\" data-id=\"7f0c0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"3_Buy_In_Bulk_For_The_Best_Discount\"><\/span>3. Buy In Bulk For The Best Discount<span class=\"ez-toc-section-end\"><\/span><\/h4><p><br \/>Once you\u2019ve figured out your promotional display needs for the year, it would be beneficial to go ahead and order them all in advance. Most suppliers in the event industry offer great quantity discounts when you buy in bulk. Not only will you have the benefit of saving money, but this also ensures that you won\u2019t be scrambling once its showtime.<\/p><h4><span class=\"ez-toc-section\" id=\"4_Leave_a_Margin_For_Error\"><\/span><br \/>4. Leave a Margin For Error<span class=\"ez-toc-section-end\"><\/span><\/h4><p><br \/>We understand that most companies may not have the budget to buy all of the items for their trade show booths all at once. We do suggest though, that if you choose to purchase closer to the time of your event, that you leave a couple days\u2019 margin as things don\u2019t always go exactly as planned. An additional 2-5 business days can help you counter delays in the proofing, printing, or shipping process.<\/p><p>\u00a0<\/p><h4><span class=\"ez-toc-section\" id=\"5_Be_Memorable\"><\/span>5. Be Memorable<span class=\"ez-toc-section-end\"><\/span><\/h4><p><br \/>There\u2019s no doubt that you will have had a successful trade show if you are remembered. Make sure to consider the creation of take-home marketing materials in your pre-show checklist. Make sure your booth staff hands out your material before potential clients leave your booth and have them provide their contact information so you can do a post-show follow up with those you met at the event.<\/p><p><br \/>Event planning can be a painstaking process, but if you remember to do these 5 important things, you are much more likely to see a return on your investment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1. Start Planning As Early As Possible You can never start planning too early. A lot goes into developing a trade show plan, such as design, strategy, preparing presentations.<\/p>\n","protected":false},"author":17,"featured_media":9604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Things to Consider When Planning a Trade Show - Lush Banners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lushbanners.com\/learning-hub\/articles\/5-things-to-consider-when-planning-a-trade-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things to Consider When Planning a Trade Show\" \/>\n<meta property=\"og:description\" content=\"1. 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