Event Signage Ideas to Improve Visibility
New Solutions for an Age-Old Question
Every business decision-maker is at some point confronted with this age-old question: How do I increase visibility? New business is the lifeblood of almost every company and while this problem of attracting new business has stayed the same, the number of solutions available today has greatly increased. Here at Lush Banners, we are constantly pushing the boundaries of business signage and display solutions. Sit tight and check out our advice on improving your company’s visibility.
Go Big or Go Bigger
The competitive landscape of business advertising can be quite difficult to navigate, but here’s a simple piece of advice you can apply here: go big. It seems obvious that size matters when it comes to being seen, but the most simple methods are often the most overlooked methods. For example, say you are at an expo and all of the other businesses have similarly-sized booths, but you had a large pop-up display. Not only would your exhibit stand out from all of the others in terms of style, but the large-format advertising would be so easily spotted and increase your chances to be seen. Tension fabric displays would also work in a scenario like this and offer an elegant way to showcase the quality of your products and/or services. Not only are these signage types stylish and attention-grabbing, but they are also very portable and easy to set up, meaning your business can be seen practically anywhere, anytime.
Take it Outside
Marketing your business can be quite tricky if you don’t expand your methods. In addition to online advertising, it is important for your business to build brand recognition and exposure. This is why it is vital for companies to have physical representations of their company. There are many different ways to satisfy this need. For example, companies with outdoor seating areas should consider placing custom market umbrellas outside their establishments as a great start for building recognition. Having multiple branded elements can greatly strengthen brand awareness and visibility. Consider adding a couple of smaller displays such as sidewalk A-frame banners for a premium and cohesive overall look for your storefront. You should always adhere to your brand’s colors when appropriate but in cases where you have more liberty in style, opt for high-contrast color combinations to attract the viewer’s eye. Combine all of these elements, and you’ll be quite hard to miss.
Draw Em In
Who says the phrase “draw them in” can’t be literal? Creating an environment for your potential customers is a very powerful method for getting seen and being remembered. Also referred to as pop up tents, custom canopy tents provide an opportunity to create a spectacle so large and stunning that it would be virtually irresistible to ask “hey what’s going on over there?”. With so many different customization options, you can tailor the experience to your customer base to create a controlled atmosphere for advertising and possibly even for selling your products or services. And depending on how visible you would like to be, we offer different sized custom event tents ranging from 5ft x 5ft all the way up to a whopping 20ft x 20ft. *Pro-tip: Pair your custom pop up tent with custom table covers for an even more branded look. Remember, the stronger your visual identity, the higher your visibility will be.
No matter which way you decide to tackle this business question, it is important that you bring it into the real world, use imagery and colors that are relevant to your customer base, and coordinate your display types to create a coherent visual message. Should you have any questions about any of the products discussed in this article, please contact us and we’d be more than glad to help you decide which product is right for your business!