In the early 20th century, Italian liquor brands such as Campari and Cinzano launched special promotional campaigns that later became part of a prominent trend in the restaurant industry. Both Campari and Cinzano are aperitif spirits that were often served outdoors at seaside cafes and restaurants. The custom patio umbrellas with the logos of these brands became a popular way to advertise the drinks and to create a festive atmosphere. In the postwar period of European reconstruction, cafe umbrellas became ubiquitous in the Mediterranean, and they later made their way to touristy capitals such as Paris, Rome, and Madrid.
During the middle of the COVID-19 pandemic, outdoor dining was a necessary public health measure that many restaurant owners chose to make permanent. Custom logo patio umbrellas are now seen as a way to add a touch of style and sophistication to any outdoor dining space, and they are not limited to dining establishments. Outdoor umbrellas can now be seen outside of retail establishments that set them up for signage or an amenity that customers and patrons can enjoy.
According to statistics cited by the National Restaurant Association, the percentage of restaurants offering outdoor dining climbed from 12% before the coronavirus pandemic to more than 20% by the end of 2021. More than 60% of American restaurant operators believe that al fresco dining helps to attract new customers, retain existing ones, and boost sales by 30%.
When setting up outdoor spaces for dining or retail interaction, you need to consider the factors of sun protection and providing shade. At Lush Banners, our custom patio umbrellas no minimum policy has allowed many restaurant owners to test the waters of outdoor dining before they order more. Here’s what you should know about our line of custom-printed patio umbrellas:
Benefits of Custom Market Umbrellas for Your Outdoor Spaces
Branding and Business Promotion with Custom Market Umbrellas
Patio umbrellas can help to increase brand awareness by displaying your logo and branding information; in turn, this can help to make your business more visible and memorable. As for brand awareness, we already mentioned the Campari and Cinzano effect, but the promotional advantage goes even further.
American beer brands such as Budweiser and Corona are known to make extensive use of umbrella branding at outdoor events. At town fairs across the U.S., patio umbrellas are almost ubiquitous because exhibitors and vendors know about their positive branding effect. With the right logo and graphics package, your umbrellas can go a long way in terms of adding a touch of style and personality to your business.
Event Shade with Custom Market Umbrellas
Not all of our umbrella clients are restaurant operators. Quite a few trade show exhibitors and festival vendors understand the benefits of providing shade and rain protection, which explains why they often order umbrellas with custom canopy tents and exhibitor booths.
