The Powerful Impact of Custom Branded Displays for Outdoor Events The Powerful Impact of Custom Branded Displays for Outdoor Events | Lush Banners


Written By: Leah Albina | Operations Manager
Fact Checked By: Andrea Gibbs | Marketing & Automation Lead + Graphic Designer

The Powerful Impact of Custom Branded Displays for Outdoor Events

Outdoor events have a unique charm, offering a breath of fresh air and a break from the mundane. Outdoor events like sports games, music festivals, trade shows, and community gatherings can captivate people and create memorable experiences. In the world of event planning, first impressions matter immensely. This is where custom outdoor event displays come into play, making an immediate and lasting impact.

In this blog, we will explore custom outdoor displays and how they enhance outdoor events in many different ways. From the power of first impressions to the art of creating engaging event spaces and measuring return on investment, we will leave no stone unturned. Let's embark on a journey to discover how custom outdoor displays elevate outdoor events to a whole new level.

first impressions

The Power of First Impressions

The saying, "You never get a second chance to make a first impression," holds true for outdoor events. As attendees approach an event, their initial encounter sets the tone for the entire experience. Custom outdoor displays create that all-important initial impression. The choice of colors, designs, and branding elements on display can significantly impact attendees' perception of the event.

Imagine setting up for a tailgate party outside a sports arena with vibrant custom banners, a welcoming branded canopy tent, and a visually appealing entrance adorned with custom branded patio umbrellas. This visual spectacle immediately conveys professionalism and a commitment to providing an enjoyable experience.

first impressions

Enhancing Brand Visibility

In the corporate world, branding is everything. For sponsors and event organizers, outdoor events offer a prime opportunity to showcase their brand to a diverse audience. Outdoor displays, such as branded sideline a-frame banners, serve as canvases for logos, slogans, and promotional messages.

We'll explore how custom outdoor displays effectively showcase event sponsors, logos, and themes. Real-world examples of successful branding strategies will demonstrate how these displays can turn an outdoor event into a memorable branding experience.

first impressions

Creating Engaging Event Spaces to Attract Your Audience

The layout and design of an outdoor event space play a crucial role in attendee engagement. Custom outdoor displays offer unparalleled versatility in defining and segmenting event spaces. From custom canopy tents that serve as vendor booths to banners that guide attendees through the event, these displays contribute to a cohesive and organized layout.

custom canopy tents for school sports teams

first impressions

Elevating Attendee Experience

The attendee experience is at the heart of every successful outdoor event. Custom displays aren't just for aesthetics; they also have the potential to enhance the overall event experience. Interactive displays, well-thought-out designs, and aesthetically pleasing elements can capture attendees' attention and create memorable moments.

first impressions

Custom Displays for Different Types of Outdoor Events

Every outdoor event is unique, with distinct requirements and objectives. To cater to this diversity, custom outdoor displays can be tailored to suit various types of events. Whether it's a high-energy sports game, a lively music festival, a bustling trade show, or a community gathering, there are specific display solutions that work best.

We'll provide insights into customizing outdoor displays for different types of events, offering specific examples and recommendations for each event category.

first impressions

Measuring the Return on Investment (ROI)

In the world of event planning, it's essential to evaluate the impact of every investment made. Custom outdoor displays are no exception. Event organizers must assess the return on investment to justify their expenditure. Custom branded displays set up at outdoor events hold a significant place in the event planner's toolkit, and their impact on the event's overall success cannot be underestimated. Therefore, it becomes imperative for event organizers to meticulously evaluate the ROI associated with these custom outdoor displays. In doing so, they not only gain valuable insights into the effectiveness of their marketing and branding strategies but also ensure that their expenditure aligns with the event's overarching goals and objectives.

To navigate this journey of evaluation effectively, event organizers need to employ a comprehensive approach. This section aims to elucidate the key components of measuring the ROI for custom outdoor displays, shedding light on the metrics and key performance indicators (KPIs) that play a pivotal role in gauging the success of branding and attendee engagement efforts.

  • Cost Analysis: The first step in measuring ROI involves a thorough examination of the costs associated with the custom outdoor display. This includes expenses such as design, production, transportation, setup, and maintenance. Understanding the total cost outlay provides a baseline for evaluating subsequent returns.
  • Lead Generation: For many events, one of the primary objectives of custom branded displays is lead generation. The number of leads generated during the event and their quality, measured by factors like demographic relevance and conversion potential, are crucial metrics to assess the display's effectiveness.
  • Brand Exposure: The extent of brand exposure achieved through the custom outdoor display is another vital factor. Metrics like the number of attendees who visited the display area, the duration of their stay, and their level of engagement with the branded content contribute to understanding the display's reach.
  • Social Media Engagement: In today's digital age, social media plays a pivotal role in amplifying event reach. Tracking the number of mentions, likes, shares, and comments related to the custom display on various social media platforms can provide insights into the display's impact beyond the physical event.
  • Post-Event Surveys: Collecting feedback from event attendees through surveys can provide valuable qualitative data. Questions related to the recall of the custom display, its influence on attendees' perception of the brand, and the likelihood of future engagement can be insightful.
  • Conversion Metrics: If the objective is to drive sales or conversions, it's crucial to measure the direct impact of the custom display on these outcomes. Tracking coupon redemptions, promo code usage, or sales attributed to the event can offer a clear picture of the display's ROI in terms of revenue generated.
  • Long-Term Brand Impact: ROI analysis should extend beyond the immediate event. Assessing the long-term impact of the custom display on brand recognition, customer loyalty, and market positioning is essential. This often involves tracking brand metrics over an extended period.
  • Comparison with Benchmarks: To put the ROI in perspective, it's helpful to compare the results of the custom display with industry benchmarks or past events. This provides context and helps determine whether the investment has outperformed expectations or fallen short.

first impressions

Sustainability and Custom Outdoor Displays

In today's environmentally conscious world, sustainability is a critical consideration. Custom outdoor displays can also align with eco-friendly values. From materials used in production to the longevity of displays, sustainability can be integrated into custom display design and production. The majority of our products have a limited lifetime warranty on the frames and hardware which allows you to purchase replacement graphics while continuing to use the same frame for years.


Custom outdoor displays are not mere accessories; they are integral to the success of outdoor events. They wield the power to shape perceptions, engage attendees, and enhance branding efforts. As outdoor events continue to gain popularity, event organizers must prioritize the strategic use of custom displays.

In conclusion, we've explored the myriad ways custom outdoor displays impact outdoor events. We've seen how they influence first impressions, enhance brand visibility, create engaging event spaces, elevate attendee experiences, cater to different event types, measure ROI, and contribute to sustainability efforts.

We invite event organizers to prioritize the integration of custom outdoor displays into their event planning process. By doing so, they can ensure that their outdoor events leave a lasting impression and offer unforgettable experiences. To discover more about how custom outdoor displays can transform your outdoor event, we invite you to explore our custom display solutions today. Make your outdoor event an unforgettable masterpiece with the power of custom displays.

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