Top 5 Reasons Why People Choose Pop Up Displays For Events & Trade Shows?
Written By: Teresa Henderson | Graphic Designer + Customer Care Specialist
Fact Checked By: Griffin Miller | Senior Graphic Designer + Customer Care Specialist
OUTLINE
- Easy to Set Up & Store
- Pop-Ups are Fully Portable
- Many Options to Choose From
- Easy to Replace or Update Graphics
- Fits Your Budget
- Lit Up Your Display
We seem to be living in a pop-up world. From wine shops to outdoor yoga studios and from COVID-19 vaccination sites to gourmet restaurants, it seems as if every activity that calls for customer interaction has been getting the pop-up treatment over the last few years. Even when we browse Wikipedia we can see that new entries have been created to cover the definitions and evolution of pop-up shops, exhibitions, restaurants, and others.
Pop-up displays at special events have become popular because of their high effectiveness. We tend to react very positively when we see pop-up display stands that seem to have appeared out of nowhere. As long as the aesthetics and functionality of pop-up experiences are on point, we will continue to enjoy being surprised.
The whole pop-up concept may be trending now, but it is hardly new. Pop-up displays have been a fixture of trade shows, conferences, expos, and fairs for many decades. There is a good chance you have seen pop-up trade show displays and pop-up display stands during conventions, at job fairs, or set up overnight at a local shopping mall. There isn't a single pop-up booth display; there are several kinds to serve various purposes, and they have become the favorite display solution in the trade show circuit.
With all the above in mind, let's review the five reasons pop-up displays are often chosen by exhibitors and brand managers who wish to catch the attention of passersby and generate leads that can lead to easy conversions:
Pop-Ups Are Easy to Set Up and Put Away
There is a good reason these advanced signage solutions are called pop-ups: Their collapsible frame design makes them extremely versatile and simple to put together. Assembling one of these structures is a breeze thanks to their unique frame design; moreover, they are fully collapsible, which means that the tear-down process is also pretty easy.
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Pop-Ups Are Fully Portable
Instead of having to arrange for booth construction at multiple locations, a single pop-up can be taken on the road and used multiple times. Thanks to the aluminum framing and fabric composition of a portable display, it is pretty easy to retract it, pack it up, and take it to the next location. Some pop-ups even feature their own carrying cases which make them even more portable and convenient. If a brand representative needs to make various appearances in the same region, the best solution is to carry a pop-up that can be fit in the trunk of a car. If you have several pop-ups, they can be transported in the back of a pick-up truck. |
A Diversity of Pop-Ups to Choose From
With these displays, you do not have to worry about running into a cookie-cutter situation at a trade show, which is a problem that exhibitors often run into with booths. Pop-up frames come in a variety of sizes and shapes; they can be straight, rectangular, curved, or double-sided. Advanced features such as backlighting, magnetic surfaces, and LED detailing can make the displays even more attractive and engaging. With regard to sizing, their heights can range between 5 and 30 feet. This is the kind of versatility that would be laborious to achieve with booth construction, but it is quite simple to pull off with pop-up displays. |
Graphics Are Easy to Replace
Adding to the versatility of pop-up displays is the high convenience of being able to replace the graphics. These displays boil down to two parts: the aluminum frame and the fabric where all the visual branding is custom printed. You can easily attach and remove the wrinkle-resistant fabric from the framing, which means that you can prepare various designs for different situations.
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Pop-Up Displays Will Fit Your Budget
At Lush Banners, pop-up trade show displays are among our best-selling items, which is why it is easier for us to offer them at lower prices. When you compare them to tension fabric signage or SEG displays, you will see that pop-up displays are quite affordable and make a lot of sense from a budget point of view, particularly when you take advantage of a single frame and multiple fabric signs.
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Lit Up Your Display
Are you looking to shine brighter than the competition at your next trade show, event, or expo? Look no further than our Brite-Lite Modular Lightbox Displays. These backlit and customizable displays utilize Silicone Edge Graphics (SEG) to create illuminated edge-to-edge designs for a sleek modern look using advanced LED technology. With a variety of sizes, you can mix and match the aluminum lightbox frames to create an interesting booth design. |
These Bright and Eye-Catching Backlit Displays are the newest trend for trade shows and indoor display solutions. Backed by advanced LED technology, they are durable, and super bright while offering a wide variety of sizes. The High definition silicone edge graphics (SEG) are installed seamlessly onto the aluminum frame. This allows the backlit fabric graphics to stay perfectly flat while showing beautiful designs and not showing any shadows of the frame. The Backlit display frame is similar to our pop-up displays which are retractable and easy to set up. |