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strip lineHow Razer Built a Consistent Event Presence Across Global Activations
As a global gaming brand, Razer participates in trade shows, product launches, and sales activations worldwide. Maintaining a consistent and professional presence across these events requires display solutions that are both visually impactful and easy to transport, set up, and reuse at scale.
3+Events Supported
5+Display Systems
GlobalBrand Presence
The Results
- Consistent booth presentation across events
- Professional displays aligned with brand standards
- Portable systems designed for repeat use
- Simplified setup and transport logistics
- Reliable support for ongoing activations
The Challenge
- No warehouse or internal distribution & shipping infrastructure
- Managing different volume & time of orders across nearly 200 locations
- Need for consistent quality at the best possible price
- Limited visibility and control over ordering and spending
- Need for faster turnaround time at community level
The Solution
- Bulk purchasing twice per year to reduce costs by 50%+
- Free storage with scheduled white-glove, no-touch delivery to each location
- Centralized billing, payment and invoicing system with custom branded ordering portal
- Real-time reporting tools and visibility for tracking orders
- Lifetime warranty on poles to reduce long-term replacement costs
- Headquarters: Irvine, California
- Operations: Global
- Industry: Gaming Hardware & Esports
- Website: https://www.razer.com/
Taylor S. | Events Manager
"We've already used our 10x10 sales booth twice and the team loved it. It's been great to have a consistent setup at our sales events."
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