Step 1: Decide If Tower Displays Fit Your Booth
Tower displays are a good option if you want extra height and visibility in your trade show booth.
They are ideal for businesses that need
- A central feature or focal point in their booth
- Branding that can be seen from across the trade show floor
- A compact display that still makes a big visual impact
- A structure that works with fabric graphics and modular exhibits
Because of their height and vertical design, tower displays can attract attention while using minimal floor space.
Step 2: Choose the Right Tower Style
Trade show tower displays come in several styles depending on your booth design. Common options include:
- Square or Column Towers: Tall vertical displays with graphics on multiple sides.
- Backlit Tower Displays: LED lighting inside the structure makes graphics brighter and easier to see.
- Ring or Hanging Banner Towers: A tower base with a circular banner or hanging structure above.
- Funnel or Curved Towers: Unique shapes designed to create a more eye-catching centerpiece.
Many towers can also include charging stations, shelves, or counters for additional functionality
Step 3: Plan Your Booth Layout
Tower displays are often used as central structures within a booth layout. Popular ways to use them include
- Centerpiece Tower: Placed in the center of the booth to draw attention and guide traffic.
- Corner Tower: Used at the edge of a booth to increase visibility from nearby aisles.
- Product Display Tower: Combined with counters or shelves for product demonstrations.
- Charging or Interaction Station: Some towers include charging ports or areas where visitors can interact with your brand.
Because tower displays are modular, they can often be combined with backwalls, counters, or hanging signs to build a larger booth design.
